Increase Traffic

• To sell more of your product(s) or service(s).
• To be able to notify buyers of your new product or service, or offer them a special deal/discount.
• To spread your ideas about a certain topic.
• To get people to remember your company's name. (In case they wish to have your products or services in the future.)

Targeting
Does the network provide ads that are relevant to your subject area or that would appeal to the users of your web site? Irrelevant ads will not only fail if you are participating in a CPC campaign, but they may annoy your visitors.

Terms and Conditions
Before joining any banner ad network, ensure you read the terms and conditions carefully. The banner advertising industry is well known for its share of fraud - perpetrated by all parties. Some agencies combat this with Draconian rules, which gives publishers and affiliates very little flexibility - look for an agency that takes fraud seriously, but still gives you some room to move. It is also EXTREMELY important to read the terms and conditions carefully, otherwise you may be breaking the rules without even knowing it. This usually results in termination of your account and forfeit of any money that you have made.